Successful World Kidney Day Campaign Widely Shared Online
World Kidney Day (WKD) took place on March 11. This year’s campaign highlighted the importance of living well with kidney disease to improve patients’ life quality. With the COVID-19 pandemic still impacting everyday lives, online activities were increased to include a podcast, webinars, and video messages. The WKD 2021 campaign reached 164 million people on Twitter on March 11, with #worldkidneyday gaining almost 228 million...